email marketing

BlackBox Newsletter Template

January 28th, 2010 | Posted in 2 column, Templates, portfolio | 3 Comments
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29 Great B2B Subject Lines

December 2nd, 2009 | Posted in Articles | Comments Off
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With a business-to-business offering, you might be trying to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to be better at something or use your products or services better. Here are a few examples of some great B2B subject lines I dug up that you can test out for your business today.

How to Leverage [your product] in Your Business

Save Money and Look Like a Star to Your Boss

How to Impress Your Cranky CFO – Save $1000
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Vanilla Newsletter Template

November 23rd, 2009 | Posted in 2 column, Product based, Templates, e-commerce, portfolio | 2 Comments
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Sleekbox Template

September 30th, 2009 | Posted in 1 column, portfolio | 3 Comments
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How to Create an Effective Newsletter

September 30th, 2009 | Posted in Articles, general, tips and tricks | Comments Off
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The idea of creating a consistent e-newsletter to issue on a monthly basis seems daunting.

Well fear not, you can put a surprisingly compelling newsletter together with a small amount of information. It’s fairly common practise amongst many email marketers to put too many offers together in a single email and then calling them newsletters.

The result, nothing stands out, it isn’t clear to the customer what action they should take, and over time recipients stop opening the emails. A great e-newsletter can be created with very basic information that is readily available. The key is a balance of information and offers (remember the “what’s in it for me” factor). Start by testing a newsletter format with 3 content sections and then increase to 5 over a series of a few months. Let your audience decide the right about of content with open and click through rates.

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The power of email marketing

September 30th, 2009 | Posted in Articles, general, tips and tricks | No Comments
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Email is one of the most known tools of viral marketing. You send information on others regarding the product and service that you offer.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is good news for companies who use computers as their way to sell their products.

Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. The most popular content is humorous material.

Next is news. Next is healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral.

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Twitter & Email Marketing: making them work together

September 30th, 2009 | Posted in Articles, general, tips and tricks | Comments Off
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Many small businesses understand they need to get on the “social media bandwagon” but you might not know how to start, or better yet, why to even do it. You just hear about social media and think, “My business needs a Facebook presence and a Twitter account” but you don’t really know why. If you’re reading this article, chances are you’ve got a website and you’re probably email marketing. So you might be asking, “If I’m already doing email marketing, how does Twitter fit in?”

We’ll today, I’m uncovering ways for you to use Twitter and how it could benefit your email marketing campaigns, as well as how your email marketing campaigns benefit your Twitter followers.

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