Bg img & colors (Outlook2007,Gmail,Yahoo,Hotmail)

admin — Thu, 10 Dec 2009 14:00:53 +0000

Tricks & tips: How to get background colour and image tile to show in Outlook2007, Gmail, Yahoo, and Hotmail

Step 1:

Add this to you head tag:

Step2 :

Add this to your body tag:

Step 3:

Add a 100% Table with no color or background:

Eg:

Step 4:

Now add a table row and then assign your bg color and your bg tile image into the actual TD tag .. eg:

This will now work in Gmail, hotmail, Outlook 2003 / 2007, yahoo and most others.

Click here to download the code sample

Click here to view the html page

Email Marketing Helps Convert Your Prospects To Clients

admin — Wed, 02 Dec 2009 14:23:44 +0000

Email marketing is such an important marketing channel that all businesses should utilize on it and covert their prospects to lifetime clients. Email marketing is a great way to build rapport with your prospects, as well as building a stronger brand image inside your prospect’s minds.

A company which does not leverage on its website and capture its visitors’ information such as email addresses and names is going to lose many prospects and sales to its competitors who are already doing so. Business owners must understand that it is very common for website visitors to not enquire or purchase anything during their first visit. Therefore, it is essential to lead your visitors through a sales funnel on your website by enticing them to opt-in to find out more about your products or services. After they have opted-in, you can then conduct follow-ups with them and convert them into your clients.

There are a couple of ways to entice your website visitors to opt into your mailing list. You can provide your visitors with a free report that is related to what they are looking for. To download the report, they need to subscribe to your mailing list first. If your website is a content site which provides latest information of your industry, you can ask them to sign up as free members to receive latest news from you by filling up a registration form with their details.

Once you have set up your opt-in mechanism on your website, you should now plan out the content that you are going to send to your subscribers. The frequency of email sending is something that you should take note of because too many emails will just make your prospects unsubscribe from your list. It is advisable for you to test out the ideal frequency rate by observing the number of people who unsubscribe whenever you broadcast an email.

You should also send free gifts to your subscribers from time to time to build trust and loyalty to your company. Free gifts can come in the forms of free report, coupons, e-books, e-tickets, etc.

With your lists, there are a lot of things that you can do with your subscribers. If you have a new product launch, you can broadcast an email to them and invite them to do an online survey regarding your upcoming new product. Then you can give them first-hand news when your new product is ready for sale.

Email marketing is definitely a great way to keep in contact with your potential clients. Feed them with useful information and build trust, and you should be able to turn them into your loyal clients in the near future.

29 Great B2B Subject Lines

Grant — Wed, 02 Dec 2009 13:38:14 +0000

With a business-to-business offering, you might be trying to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to be better at something or use your products or services better. Here are a few examples of some great B2B subject lines I dug up that you can test out for your business today.

How to Leverage [your product] in Your Business

Save Money and Look Like a Star to Your Boss

How to Impress Your Cranky CFO – Save $1000

Increase Your ROI by [xx]%, Guaranteed

How to make it onto your buyer’s short list

Complimentary Webinar: [insert webinar name]

Now you can do even more with your [xxxx]

Should your company outsource [insert thing to outsource here]?

Breakfast & Secrets for How to [insert problem you solve or product you sell]

Success Tip: 5 Ways to a Better [xxxx]

Entry deadline fast approaching

New White Paper: Best Practices for [Insert problem and solution here]

Success Tip #1: [Insert Tip Headline Here]

A gift employees and clients will love: [Insert gift name here]

Extended for a Day: Get Free Shipping Through Friday

Your Weekly Alert: [insert topic here]

Hear Exclusive Research Presented on [insert what your event is about] – Register Now!

Inside: [hot topic in your newsletter you think will get the most opens]

5 Ways to Maximize Holiday Sales

Save $200: [insert event here] Early Bird Registration Ends [insert date here]

Specific ones I think are good and why:

Marketing on a Tight Budget – Part 1 – Hits a pain point and makes it seem like there is even more information to help me, on its way.

Countdown to the Awards Gala: Reason #5 to Attend – This company did a series of 7 email campaigns in a row, to get people excited.

The Venture Capitalist Industry Isn’t Broken: VatorNewsletter – Here they started with the hot topic in the front of the subject line and it was somewhat controversial.

Secure Your SaaS Application (White paper Included) – I like that they tell you there is something tangible in it for you right in the subject line.

Cognos Training: 50% Discount – Year-End Budget – I LOVE the way they use Year End Budget because in many companies if you don’t spend the budget you have this year, you won’t get it again next year. This also works well with “Quarter-End Budget”

Thank You From Dice – This was just a nice thank you for your business with a huge discount to get customers coming back.

Get a $30 Gift Card for 30 Minutes of Your Time – It was to take a demo of a new product.

Frustrated with Graphics in Microsoft Office? – This company sells a product to make it all better and they got to a real pain point for people.

Subject lines are so important since it’s the reason your recipients are going to look to that to decide if they want to open your email. If you’ve got some B2B subject lines that have worked for you in the past, comment on the post, we’d love to know them.

Article courtesy of Vertical Response

Email Spending to Hit $2B by 2014!

admin — Wed, 30 Sep 2009 09:18:08 +0000

I was recently reading an article about the state of email marketing spend. David Daniels, an analyst from Forrester Research talked about their newly published email marketing spend report and how email spending will grow from the astonishing $1.2 billion this year to $2 billion in 2014.

The report also showed that customer retention, which is essentially what you use MailGloo for, will be responsible for 75% of the total spend.

What does this mean for you? It means that email marketing is probably working for you and that it will probably continue to work for you in the not-so-distant future. So if you have to tell your boss that email is a tool you need to use, direct them to this article

David Daniels also reports that the growth is mainly due to the fact that businesses are growing their lists.

How to Create an Effective Newsletter

admin — Wed, 30 Sep 2009 09:17:35 +0000

The idea of creating a consistent e-newsletter to issue on a monthly basis seems daunting.

Well fear not, you can put a surprisingly compelling newsletter together with a small amount of information. It’s fairly common practise amongst many email marketers to put too many offers together in a single email and then calling them newsletters.

The result, nothing stands out, it isn’t clear to the customer what action they should take, and over time recipients stop opening the emails. A great e-newsletter can be created with very basic information that is readily available. The key is a balance of information and offers (remember the “what’s in it for me” factor). Start by testing a newsletter format with 3 content sections and then increase to 5 over a series of a few months. Let your audience decide the right about of content with open and click through rates.

Easy E-newsletter Content Topics:

1) A Message from the Expert- A short paragraph from you to your audience or an introduction that drives recipients to your blog for a feature length article. Consider offering 5 Ways to “Improve X” in 2009. Include the first 2 lines of copy in your newsletter as a teaser and link to the full story on your blog for the full list.

2) Customer Testimonial- A simple quote from a happy customer about how your product or service helped them or fixed a problem, a measurable result achieved, or link to a video testimonial that you host on YouTube.

3) An Offer – Do you have a white paper, discount, or promotion currently running to announce?

4) Event Schedule- Link to the event page on your website or directly to an industry event you plan to attend.

5) Quick Fact- What’s the post popular selling product last month? What do your customers view as the greatest challenge for them next year? A poll or survey is a great way to get your customers involved in the discussion.

The final challenge is committing to frequency so that your audience will come to expect your newsletters. Write your first 3 issues at the same time. Line up 3 customer quotes, 3 notable events worth covering, and 3 facts to share from a single survey.

Remember, this month’s event can become next month’s main article. That’s a formula for successful newsletters in 2009.

Article courtesy of Vertical Response

The power of email marketing

admin — Wed, 30 Sep 2009 09:17:06 +0000

Email is one of the most known tools of viral marketing. You send information on others regarding the product and service that you offer.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is good news for companies who use computers as their way to sell their products.

Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. The most popular content is humorous material.

Next is news. Next is healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It shows the picture of Donald Duck in front of Cinderella Castle. The tile of it was “Bird Flu has hit Disneyland”. Many people laugh and enjoy it so they pass and forward it for others to see.

Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign. You must come up with an idea that will entice your readers rather than creating a pure advertisement.

Article courtesy of Vertical Response

Twitter & Email Marketing: making them work together

admin — Wed, 30 Sep 2009 09:16:30 +0000

Many small businesses understand they need to get on the “social media bandwagon” but you might not know how to start, or better yet, why to even do it. You just hear about social media and think, “My business needs a Facebook presence and a Twitter account” but you don’t really know why. If you’re reading this article, chances are you’ve got a website and you’re probably email marketing. So you might be asking, “If I’m already doing email marketing, how does Twitter fit in?”

We’ll today, I’m uncovering ways for you to use Twitter and how it could benefit your email marketing campaigns, as well as how your email marketing campaigns benefit your Twitter followers.

Ready, Set, Email, Twitter!
For the newbies: Twitter is a free social networking service that enables its users to send and read messages known as “tweets” that are no more than 140 characters long.

Get Started

Many of you might just be starting out on Twitter. What do you twitter about? Who reads your tweets? Many businesses set up a Twitter account, and write about new things that are happening in their business, what’s going on in the industry, or they retweet articles they might find interesting. So how might this work together with your email marketing campaigns?

Get Followers
You may have people that visit your site or location that aren’t on your email list but they might be if they knew all of the cool stuff or the “Email Only” offers you publish in your emails. So in order to get more followers you’ll want to post your Twitter handle on your site, in your email marketing campaigns, on your business card, and in your email signature so that people can easily click on your link and follow you. For instance ours is: http://twitter.com/mailgloo. Then start to track the number of followers you get.

Email + Twitter = A Perfect Match
Now, here are a few things you can do to combine your Twitter presence with your email marketing campaigns.

Twitter Your Subject Line – Now that you’ve created your email you sent it out to your lists, take your subject line, which is hopefully less than 140 characters, and twitter it, then included a link to your hosted version of your email campaign. You’ll likely be reaching part of an audience you never knew you could have. If they like your content they’ll click through and read it, then they may even sign up to your list.

Think About Search on Twitter – Depending on the way people search for things on Twitter and the content of your subject line, (check out the free service called TweetDeck that enables you to search and filter on keywords), people that never knew anything about you might see your tweets.

One example would be a winery might be having a sale on their wines, and anyone that might search on “wine” using a tool like TweetDeck, would be exposed to any tweets that include the word “wine”. This is a great way to get even more eyeballs on your tweets and ultimately your email marketing campaigns.

Include “Follow” Links in Your Email Marketing Campaigns – Make sure you include a “Follow Us on Twitter” link in all of your email campaigns. With the velocity at which emails get forwarded, a newcomer might want to “try you on for size” by following you on Twitter before making the commitment to join your email list.

Get Them to Sign Up – You may also consider adding a “Sign Up to Receive Our Emails” link so that those coming to the hosted version of your email for the first time from Twitter have a place to add themselves to your email list. Entice them to sign up by having “Email Only” offers or notices.

Use Twitter for Research – If you use free twitter tools that help shorten your links like http://bit.ly/ & http://tr.im/ (remember your entire tweet is limited to 140 characters) you can track how many people click on links that you include in your tweets. Then you can see which articles, offers or stories that you twitter about should be included and above the fold on your email newsletter.

If you’ve got any ideas for how you’re using Twitter with your email campaigns we’d love to hear them!

Article courtesy of Vertical Response

MailGloo HTML Email & Newsletter Templates for Vertical Response, MailChimp, ConstantContact and more » Articles

Bg img & colors (Outlook2007,Gmail,Yahoo,Hotmail)

Tricks & tips: How to get background colour and image tile to show in Outlook2007, Gmail, Yahoo, and Hotmail

Email Marketing Helps Convert Your Prospects To Clients

29 Great B2B Subject Lines

Email Spending to Hit $2B by 2014!

How to Create an Effective Newsletter

The power of email marketing

Twitter & Email Marketing: making them work together