The idea of creating a consistent e-newsletter to issue on a monthly basis seems daunting.
Well fear not, you can put a surprisingly compelling newsletter together with a small amount of information. It’s fairly common practise amongst many email marketers to put too many offers together in a single email and then calling them newsletters.
The result, nothing stands out, it isn’t clear to the customer what action they should take, and over time recipients stop opening the emails. A great e-newsletter can be created with very basic information that is readily available. The key is a balance of information and offers (remember the “what’s in it for me” factor). Start by testing a newsletter format with 3 content sections and then increase to 5 over a series of a few months. Let your audience decide the right about of content with open and click through rates.
