Email is one of the most known tools of viral marketing. You send information on others regarding the product and service that you offer.

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is good news for companies who use computers as their way to sell their products.

Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. The most popular content is humorous material.

Next is news. Next is healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies. So if you will use viral marketing as one of your tool in promoting your product, use humor as your content since it is the best content among all categories.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It shows the picture of Donald Duck in front of Cinderella Castle. The tile of it was “Bird Flu has hit Disneyland”. Many people laugh and enjoy it so they pass and forward it for others to see.

Almost all of the people who have a computer see the picture as well as the advertisement of Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign. You must come up with an idea that will entice your readers rather than creating a pure advertisement.

Article courtesy of Vertical Response